THE LOVE PROJECT
Starring Lady Gaga, Ellen Degeneres and Pharrell Williams.
instagram/press
TV:30 #lovein3words
digital :30/born this way foundation
instagram/press
instagram/press
instagram/press
COVERGIRL/SO LASHY
At over 2.4 billion impressions on day 1, the COVERGIRL So Lashy campaign launch was 20x bigger than the launch of any competitor in all of beauty.
Over 700 million total interactions of #LashEquality via CG & talent announcement posts at launch.
campaign symbol
TV:30
print So Lashy!
launch key visual
launch/press
launch key visual
#lash equality
campaign case study
COVERGIRL/KATY KAT COLLECTION
Turning the spokesmodel into a business model.
In the center of this 360 campaign was the Katy Kat House; a digital hub that stored all the digital content.
digital launch video
print Katy Kat Collection
instagram; Katy Perry on set
instagram; Katy Perry on set
instagram #cosmokitty
digital content housed in the Katy Kat House
shazam to tour the Katy Kat House
instagram; #perryblue mascara
instagram; the purple room
instagram #katykateye
digital content housed in the Katy Kat House
print Katy Kat Collection
the making of the Katy Kat Collection
instagram #crimsoncat
instagram #crimsoncat
the katy kat house digital hub
COVERGIRL/SIMPLY AGELESS
Campaigns starring Ellen DeGeneres and Sofia Vergara.
digital :45 facelift
print Facelift Effect
TV:30 future
COVERGIRL/BLOOM MASCARA
Campaign starring Katy Perry.
print Bloom Mascara
TV/digital:30
launch visual/press
COVERGIRL/BOMBSHELL MASCARA
Campaigns starring Sofia Vergara and Katy Perry.
launch key visual
TV/digital:30
print #bombshelling
digital/social program #bombshelling
launch key visual
TV/digital:30
instagram #wildbombshell
instagram #bombshelling
instagram #wildbombshell
COVERGIRL/#INSTAGLAM COLLECTION
The first beauty brand to launch a campaign; #instaGLAM on Instagram.
digital:30
instagram #instaglam
bumper: travel
instagram #instaglam
print #instaglam
COVERGIRL/THE LAUNCHES OF P!NK AND JANELLE MONAE
P!nk launched at the VMAS/print/digital and Janelle Monae in print/TV/digital.
TV/digital:30 P!nk launch
P!nk launch print
P!nk launch key visual
P!nk launch press/instagram
P!nk launch print
Janelle Monae launch key visual
Janelle Monae launch key visual
TV/digital:45 Whipped Cream
print Whipped Creme
digital:45 #dothewip
high-impact ad unit
PANTENE/SUMMERSTRONG
Global summer campaign, starring Brazilian actress Camila Queiroz.
launch key visual
TV director’s cut
Instagram #summerstrong
Instagram GIF
Pantene wow hair exploratory
HERBAL ESSENCES
Global relaunch, including print, TV and digital.
launch print
launch TV:30
instagram #letlifein
bumper: travel
bumper: vitamin E
L’OREAL PARIS
print: Beyonce/Feria
TV:30 Beyonce/Feria
print: Jennifer Lopez/EverSleek
print: Beyonce/Eye Illuminator
print: Beyonce/True Match
print: Jennifer Lopez/Le Gloss
print: Gwen Stafani/Le Rouge
KOHL’S
Key visuals from the launch of the Jennifer Lopez/Marc Anthony Collections.
